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Metricalytics

Growth Dashboard, Connected SaaS Metrics

A connected decision platform for SaaS and B2B growth metrics. Model scenarios, compare benchmarks, and get actionable recommendations, all in your browser.

New to the dashboard? Read the step-by-step guide →

Plan Your Scenarios

Enter your metrics below, then review KPIs, charts, and recommendations.

Scenario Planner
Model current, best case, and worst case outcomes. Edit inputs to run what-if simulations.
$

Ads, sales comp, tools, and agency fees in the same period

Customers acquired per month, used for CAC and steady-state MRR

$

Average monthly revenue per customer

%

Typical SaaS: 70–85%. Drives LTV, payback, and break-even ROAS

%

B2B SaaS target: under 2% monthly; under 1% is excellent

$

Paid media spend in the same period as ad revenue

$

Revenue attributed to ads within your attribution window

Live KPI Dashboard

Tier labels update in real time as you adjust inputs above.

LTV:CAC Ratio

5.3:1

Strong
Customer Acquisition Cost
Customer Lifetime Value

$2,666.67

Strong
CAC Payback Period

6.3 months

Strong
Return on Ad Spend
Break-even ROAS
Monthly Churn Rate

3.0%

Strong· Mid-market SaaS
MRR at Risk from Churn
Steady-state MRR ($333,333.33) eroding if acquisition paused. Based on monthly new customers ÷ churn rate × ARPU.
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Scenario Comparison
Compare key metrics across current, best case, and worst case scenarios.
MetricCurrentBest CaseWorst Case
LTV:CAC5.3:113.0:12.2:1
CAC$500.00$369.57$705.88
LTV$2,666.67$4,800.00$1,538.10
Payback6.3 months3.7 months10.9 months
ROAS4.0:15.6:12.6:1
Break-even ROAS1.3:11.2:11.3:1
Churn3.0%2.1%4.2%
LTV:CAC by Scenario
Unit economics comparison, 3:1 is the growth-stage SaaS benchmark
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Insights & Recommendations
Automated guidance based on your metrics and SaaS benchmarks.

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